Search this site    Cracking New Accounts Tips & Techniques for Opening and Closing the Sale in Half the Time Author: Booton, Terry L. ISBN: 1-55738-817-2 Pages: 225 Format: Hardcover Publisher: Probus Professional Pub Published: October 1994 Condition: Price: USD $3.99 How to Run a Small Business Author: Lasser, J. K. ISBN: 0-07-036576-8 Pages: 352 Format: Hardcover Publisher: McGraw-Hill Published: January 1, 1994 Condition: Price: USD $1.99 From Library Journal:  The sixth edition of this well-known tome continues to provide an all-encompassing approach to running a small business. It includes such matters as financing, taxes, management, recordkeeping, and seeking professional help; it also covers accounting, building, and legal matters, and emergencies such as coping with theft. These topics and many others are updated from the previous edition (1982) and reflect the latest in tax laws and technology. The purpose and effect of computerization is given a separate chapter and is very informative. The small business person will benefit from this comprehensive source of timely and useful information. - Steven J. Mayover, Free Lib. of Philadelphia Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title. SBA Loans A Step-by-Step Guide Author: O'Hara, Patrick D. ISBN: 0-471-30332-1 Pages: 282 Format: Hardcover Publisher: John Wiley & Sons Inc Published: January 1994 Condition: Price: USD $2.99 From the Publisher:  The #1 guide to securing your Small Business Administration loan-Updated and revised to include every SBA loan, program, and service available SBA LOANS This comprehensive and accessible guide for small business owners shows you how to get your share of the billions of dollars in loans arranged or guaranteed by the SBA each year. In easy, step-by-step fashion, it helps you prepare a successful loan request for a new or established company and offers guidance on developing a business plan for your new business. In addition to full coverage of the agency's various loan programs-including seasonal guarantee, pollution control, energy loan, and Vietnam veteran and handicapped assistance-you'll find an exhaustive directory of all the free services the SBA provides to small businesses. Up-to-date and more comprehensive than ever, this popular reference includes complete information on: Understanding the SBA system Eligibility requirements Recent lending statistics ACE-Net finance matching service Updated loan application forms and appendix listings Plus A new chapter on the Hubzone Empowerment Contracting Program Updated information on the Export Working Capital Program Today, the SBA offers more services and more money than ever before. From coast to coast and in every industry, thousands of American entrepreneurs make the SBA system work for them-and you can too. Hard Sell The Evolution of a Viagra Salesman Author: Reidy, Jamie ISBN: 0-7407-5039-9 Pages: 224 Format: Hardcover Publisher: Andrews McMeel Publishing Published: March 1, 2005 Condition: Price: USD $2.29 Book Description: Jamie Reidy is to the pharmaceutical business what Jerry Maguire was to professional sports and Frank Abagnale (Catch Me If You Can) was to bank fraud. He's the guy who's been there, done that, and walked away with the insider stories. You'll find yourself rooting for Reidy and at the same time, you'll be shocked by the realities of the world that paid his salary. Hard Sell is a witty expose of an industry that touches nearly everyone in contemporary America. It reveals the questionable practices of drug reps, nurses, and even physicians. Reidy traces his ups and downs as a rep for giant drug manufacturer, Pfizer, maker of some of the most widely prescribed and used drugs in existence, including Viagra. With equal parts self-confidence and self-mockery, Reidy tells it like it is in the drug-selling trenches that are our local doctors' offices. The result is a funny and fascinating book that will appeal to those with pharmaceutical sales experience, medical professionals, those who have tried Viagra, and any American unhappy with rising drug prices. Hard Sell will be an easy sale this season. About the Author: Jamie Reidy was a Notre Dame graduate and U.S. Army officer before he "carried the bag" for Pfizer during the drug giant's Golden Age from 1995 to 1999. After tapping his English degree and transitioning to a literary career, Jamie now fears he will have fewer opportunities for naps in his Manhattan Beach, Calif., home than he did as a drug rep. Leading Beyond the Walls Author: Hesselbein, Frances / Goldsmith, Marshall / Somerville, Lain (Editors) ISBN: 0-7879-5555-8 Pages: 320 Format: Paperback Publisher: Jossey-Bass Published: January 3, 2001 Condition: Price: USD $2.99  Review: "...well presented and worth reading..." Book Description: "Beyond the walls is a battle cry that mobilizes . . . The walls that surround us, protect us, and embrace us can also inhibit movement, limit understanding, restrict engagement, and diminish our relevance in the wider world. I realized that my walls, and the walls of leaders everywhere, were not only the walls of current policy, practice, procedure, and assumption but also the walls of the past--safe, familiar, and secure. This recognition was just the first of several as we worked through a process to take ourselves and our organizations beyond the walls to new levels of performance and positive changes in the lives of people." From the Introduction by Frances Hesselbein: In Leading Beyond the Walls, twenty-nine great thinkers examine leaders adept at establishing partnerships, alliances, and networks both within and outside their organizations. They address the challenge of leading in an age when the old rules and conventional boundaries no longer exist. Peter F. Drucker, Stephen R. Covey, Peter M. Senge, Jim Collins, Noel Tichy, Regina E. Herzlinger, C.K. Prahalad, and Sally Helgesen are among those who explore new ways of building relationships, new approaches to strategy and marketing, new models of employee relations, and other innovations. Their essays herald a new world where success comes to those willing to move beyond the walls of tradition and inertia. How You Can Make a Fortune Selling Information by Mail Author: Von Hoelscher, Russ ISBN: 0-940398-16-8 Pages: 225 Format: Paperback Publisher: Profit Ideas Published: June 1988 Condition: Price: USD $1.99  Spine title: Selling information by mail. "A step-by-step guide to publishing and mail order profits"--Cover. Includes bibliographies. The Craft of Interviewing Author: Brady, John ISBN: 0-394-72469-0 Pages: 260 Format: Paperback Publisher: Vintage Published: August 12, 1977 Condition: Price: USD $1.99 Book Description:  John Brady, editor of Writer's Digest and himself an accomplished interviewer, has put together an indispensable guide to the art of questioning. In a lively, down-to-earth manner, "The Craft of Interviewing" covers all aspects of the interview process -- getting the interview, doing research, handling the subject face-to-face, hurdling hazards, getting tough, taking notes (on the sly, if need be), taping, dealing with off-the-record types, concluding the interview, verifying it, and writing it up. Brady has also filled the book with a myriad of anecdotes revealing the experiences of some of the best known interviewers of our times. A noteworthy appendix on the history of the interview is included. Accounting & Recordkeeping Made Easy for the Self-Employed Author: Fox, Jack ISBN: 0-471-03217-4 Pages: 274 Format: Paperback Publisher: Wiley Published: October 1, 1994 Condition: Price: USD $1.99  Book Description: If you're one of the country's 20.5 million self-employed businesspeople, here's some news you simply can't afford to ignore . . . Each year, thousands of hardworking people watch their dreams of successful self-employment go up in smoke because of poor paper management. That's right, one of the main reasons why so many businesses fold nowadays is because their owners never learned how to properly manage their paperwork or keep accurate financial records. Now there's a way to guarantee that your business doesn't get plowed under by an avalanche of complicated paperwork or hurt by inconsistent financial recordkeeping. It's Accounting and Recordkeeping Made Easy for the Self-Employed. In this new guide written just for the self-employed, business consultant and renowned seminar leader Jack Fox, shows you how to painlessly--and inexpensively--set up and maintain easy-to-follow recordkeeping and accounting systems in your business, whether it's service or manufacturing oriented. Based on his many years of consulting in this area and his own personal experiences, Fox clearly and concisely: Arms you with cutting-edge techniques for managing all the financial, clerical, and analytical aspects of running a home-based business Describes the latest recordkeeping and accounting software and shows you how to integrate it into your day-to-day operations Demystifies accounting and walks you through accounting skills and operations, including accounts receivable, invoicing, and creating and analyzing profit and loss statements Provides practical solutions to the most common financial and recordkeeping problems the self-employed face Supplies you with numerous case studies, usable worksheets, and sample forms You don't need to hire an expensive efficiency consultant because Jack Fox shows you how to manage your business in his simple, straightforward system. From the Back Cover:  If you're one of the country's 20.5 million self-employed businesspeople, here's some news you simply can't afford to ignore . . . Each year, thousands of hardworking people watch their dreams of successful self-employment go up in smoke because of poor paper management. That's right, one of the main reasons why so many businesses fold nowadays is because their owners never learned how to properly manage their paperwork or keep accurate financial records. Now there's a way to guarantee that your business doesn't get plowed under by an avalanche of complicated paperwork or hurt by inconsistent financial recordkeeping. It's Accounting and Recordkeeping Made Easy for the Self-Employed. In this new guide written just for the self-employed, business consultant and renowned seminar leader Jack Fox, shows you how to painlessly--and inexpensively--set up and maintain easy-to-follow recordkeeping and accounting systems in your business, whether it's service or manufacturing oriented. Based on his many years of consulting in this area and his own personal experiences, Fox clearly and concisely: Arms you with cutting-edge techniques for managing all the financial, clerical, and analytical aspects of running a home-based business Describes the latest recordkeeping and accounting software and shows you how to integrate it into your day-to-day operations Demystifies accounting and walks you through accounting skills and operations, including accounts receivable, invoicing, and creating and analyzing profit and loss statements Provides practical solutions to the most common financial and recordkeeping problems the self-employed face Supplies you with numerous case studies, usable worksheets, and sample forms You don't need to hire an expensive efficiency consultant because Jack Fox shows you how to manage your business in his simple, straightforward system. Art of Selling Intangibles How to Make Your Millions . . . Authors: Gross, Le Roy / Givens, Glen E. ISBN: 0-13-049099-7 Pages: 288 Format: Paperback Publisher: Prentice Hall Press Published: March 1, 1988 Condition: Price: USD $4.49 Book Description: One of the acknowledged stars of the securities sales profession demonstrates successful selling in this field. Reveals the successful work pattern that promotes control of every selling situation. Incorporating Your Business Author: Kirk, John / Professional Report Editors ISBN: 0-8092-5902-8 Pages: 192 Format: Paperback Publisher: McGraw-Hill Published: September 1, 1986 Condition: Price: USD $1.99  Book Description:  In simple everyday language, Incorporating Your Business describes all the advantages and disadvantages of incorporating your small business or professional practice. You get authentic information about every step of the incorporating process: what it costs; whether or not to incorporate with a lawyer; how to meet incorporation regulations in your state; how many directors and officers to have; and how to minimalize state fees and taxes. Its dozens of money-saving ideas include: How to get the most favorable tax treatment and avoid problems with the I.R.S. How to put family members on your payroll for overall tax savings How to choose the right corporation structure best suited for your business--the Subchapter S corporation, the 1244 corporation, and the professional corporation, among others In addition, this book provides you with complete appendices for: Accounting and legal terms used in establishing and operating a corporation Bylaws that can be used or easily adapted to suit your business Minutes, notices, and proxy forms for meetings of shareholders and directors Sections of the I.R.S. code that deal with corporations John Kirk is a distinguished writer on business and financial subjects and is author of the bestseller How to Manage Your Money. He was assisted by the editors of The Professional Repor, the highly respected monthly publication for business owners. Kennedy's Pocket Guide to Working With Executive Recruiters Author: Kennedy, James H. ISBN: 1-885922-09-4 Pages: 152 Format: Paperback Publisher: Kennedy Information Published: December 1996 Condition: Price: USD $1.99  Description: Packed with the tips, advice and know-how you need to maximize your career opportunities with executive recruiters, including: How the Industry Works; Using an Executive Recruiter; Working with Job Search Professionals; The Executive Recruiting Industry; Types of Executive Recruiters; Retainer and Contingency Firms; Specialists and Generalists; The Client/Recruiter Relationship; The Executive Recruiting Process; The Candidate/Recruiter Relationship "Insider" Tips and Techniques: Forming a Recruiter Contact Strategy; Identifying Specific Recruiters; Professional Organizations; Making Your Achievements Visible; The Right Tools - Resumes, Cover Letters, Interviews, Mailings; The Right Etiquette - Make the Best Use of Your Time and the Recruiter's Time, reserve Confidentiality and more How to Get Noticed; Mass Mailings, Traditional and E-mail PLUS! A glossary of recruiting terminology and much more! Use Your Own Corporation to Get Rich Author: McQuown, Judith H Wells, Leslie ISBN: 0-671-70307-2 Pages: 309 Format: Hardcover Publisher: Pocket Books Published: 1991 Condition: Price: USD $1.99  Includes index. Valuing Your Privately Held Business The Art & Science of Establishing Your Company's Worth Author: Blackman, Irving L. ISBN: 1-55738-897-0 Pages: 485 Format: Paperback Publisher: McGraw-Hill Published: May 1, 1995 Condition: Price: USD $2.49 Review:  Kovitz, Al Partner, Kovitz, Shifrin & Waltzman : ``Irv Blackman provides the definitive roadmap to understanding the unique challenges of private business valuation.'' Kovitz, Al, Partner, Kovitz, Shifrin & Waltzman "Irv Blackman provides the definitive roadmap to understanding the unique challenges of private business valuation." The Corporate Coach Author: Miller, James B. / Brown, Paul B. / Zemke, Ron ISBN: 0-88730-685-3 Pages: 256 Format: Paperback Publisher: Collins Published: May 4, 1994 Condition: Price: USD $1.99  From Publishers Weekly:  Miller, founder and CEO of Miller Business Systems, seems more coach than administrator as, in a virtual torrent of maxims enlivened by examples, incidents and anecdotes, he traces the growth of his office supply business from a single $50,000-per-year store to a corporate giant in the last 25 years. His employees, whose number grew from 12 to more than 650, are seen as members of highly autonomous teams constantly being motivated by their coach. The game, of course, is to win and retain customers. The teams are empowered to use extraordinary, sometimes dramatic, tactics to gain new customers and to retain old ones. The concept of customer loyalty was cultivated among the company's vendors and suppliers, who also became members of teams playing the same game. Miller, whose model coach was Vince Lombardi of the Green Bay Packers, is a Wisconsin native who moved to Arlington, Tex., where this lively, engaging story unfolds. Miller's tale will suggest a new dimension for any business manager's performance. Copyright 1993 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title. From Library Journal:  The founder of Miller Business Systems, an office supply company, presents his principles of customer focus that have enhanced his company's success. Through analogies, Miller relates his leadership concepts to sports teams, which will surely appeal to executives with annual box seats! All the current good ideas on serving customers, such as hiring customer-oriented employees, focusing internal processes on serving customers, constant systems redesign based on customer feedback, and long-term relationships with customers can be found in this program, read by the author. Although Miller's ideas are soundly rooted in the extensive literature in this genre, he offers little new information. Also, with the significant problems inherent in today's professional sports business, his attempt to relate complex team-based organizational success to successful athletic teams is outdated. Invest instead in the more substantial work from Ron Zemke Copyright 1994 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title. The Road Ahead Author: Gates, Bill / Rinearson, Peter / Myhrvold, Nathan ISBN: 0-670-77289-5 Pages: 286 Format: Hardcover Publisher: PENGUIN USA Published: 1995 Condition: Price: USD $1.99 Amazon.com:  Love him or loathe him, Mr. Microsoft is certainly an influential voice in the modern business world and The Road Ahead is definitely an important addition to any business library. Gates' description of the beginnings of the information age, while somewhat over-emphasizing his own contributions and downplaying those of his competitors, is nonetheless as clear and enlightening as any in print today. Likewise, his view of the digital future--from hardware to software and education to entertainment--should be read and studied by all who use technology in their business today or plan to use it on the road ahead. From Publishers Weekly:  Microsoft CEO Gates's musings on the future of the digital age spent 14 weeks on PW's bestseller list. Copyright 1996 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title. Calming Upset Customers Author: Morgan, Rebecca L. / Hicks, Tony ISBN: 1-56052-384-0 Pages: 79 Format: Paperback Publisher: Crisp Publications Published: October 1996 Condition: Price: USD $2.49 Book Description:  Learn what gets customers upset, what they want, and how to calm them. Assess your calming skills and attitudes. Know why it's important to calm these customers and turn them into satisfied customers. Understand how to avoid upsetting them in the first place. Make sure to use words that defuse defensiveness, rather than make the customer erupt. Know how to compose yourself and serve the next customer after the altercation. And managers, learn guidelines for what to do with your upset employee. Having sold over 100,000 copies, this business best seller has been featured in USA Today, Oprah Winfrey, Home Office Computing, and National Public Radio. Book Info Explains the psychology that governs upset customer behavior and suggests procedures to take after the customer is gone. Presents strategies for successful customer encounters and advises managers about actions and attitudes. How to Run a Successful Restaurant Author: Siegel, William Laird ISBN: 0-471-07910-3 Pages: 115 Format: Paperback Publisher: John Wiley & Sons Inc Published: March 13, 1980 Condition: Price: USD $1.99  "A Hudson Group book." Includes index. Start & Run a Profitable Consulting Business A Step-By-Step Business Plan Author: Gray, Douglas A. ISBN: 1-55180-106-X Pages: 191 Format: Paperback Publisher: Self-Counsel Press Published: November 1996 Condition: Price: USD $1.99  -- Understand why people will pay you for your opinion -- Learn from the author of 15 bestsellers -- Convert your knowledge into incomeConsulting has become a multi-million dollar industry in North America as people put their knowledge and experience to work as a small business. Offering a comprehensive discussion on all aspects of consulting, this book also tackles concerns unique to the industry, including: -- Assessing yourself and your skills -- Determining market opportunities -- Regulations and laws affecting the consulting business -- Setting fees and billing clients -- How to legally minimize paying tax -- Avoiding professional liability and preventing losses Take Care of Yourself Center for Corporate Health Author: Vickery, Donald ISBN: 0-201-62497-4 Pages: Format: Paperback Publisher: Westview Press Published: 1993 Condition: Price: USD $ 1.99 The Art of Closing Any Deal Author: Pickens, James W. ISBN: 0-446-39098-4 Pages: 288 Format: Paperback Publisher: Warner Business Books Published: January 1, 1991 Condition: Price: USD $1.99  THE ART OF CLOSING ANY DEAL takes readers into the trenches of the psychological war called selling-and who better than sales guru James W. Pickens to give them the hard-hitting ammunition for every type of customer out there. From the 'I'm just looking' to the 'Know-it-all' to the 'I don't care' and the 'yes-man', Pickens takes aim at them all. Readers will learn to control buyers since the author's simulated conversations will arm them with winning and positive comebacks for every negative customer reply. Closing secrets include: deadly closing tips to make people buy; unbeatable closer responses to the most common objectives; how to read the customer's emotions and use perfect timing to nail the lid on the final close; and more. Readers will ultimately learn how to conquer buyers, as Pickens' take-no-prisoners techniques show them how to move in for the final attack. Trump - The Art of the Deal Author: Trump, Donald J. Schwartz, Tony Schwartz, Tony ISBN: 0-394-55528-7 Pages: 256 Format: Hardcover Publisher: Random House Published: November 12, 1987 Condition: Price: USD $1.99  From Publishers Weekly:  This boastful, boyishly disarming, thoroughly engaging personal history offers an inside look at aspects of financing, development and construction in big-time New York real estate. "I don't do it for the money," maintains Trump, the son of a Queens realtor who, at age 27, bought and transfigured the colossal Hotel Commodore at Grand Central Terminal. Now 40, he has built, among other projects, and owns outright, Fifth Avenue's retail and residential Trump Tower (where he occupies a double-triplex suite); owns and operates Trump's Castle, a casino in Atlantic City; is arguably the most visible young man on Manhattan's celebrity circuit ("Governor Cuomo calls. . . . dinner at St. Patrick's Cathedral. . . . I call back Judith Krantz"); and is currently developing a controversial 100-acre West Side "Television City" project that is planned to include the world's tallest building. For those who would do likewise, Trump articulates his secrets for success: imagination, persistence, skill at "juggling provisional commitments" (e.g., for land or lease options, bank financing, zoning approval, tax abatement, etc.) and most crucial of all, a true trader's instinct. 135,000 printing; first serial to New York magazine and Vanity Fair; Fortune Book Club main selection; BOMC alternate. (December Copyright 1987 Reed Business Information, Inc. From Library Journal:  This is a fascinating book because it is incredible. At the age of 41, Trump, the son of a Queens, New York, developer of moderate-income apartment houses, presides over a vast real estate empire with assets in the billions. Trump's world is composed of an endless series of deals and ventures, most of them monumentally successful from his point of view. The book is less an autobiography than an hour-by-hour recapitulation of how Trump spends his time plus a few lessons for those who would do the same. Trump seems to be a clever entrepreneur and exhibitionist. There should be requests aplenty for this. A.J. Anderson, G.S.L.I.S., Simmons Coll., Boston Copyright 1988 Reed Business Information, Inc. Turned On Eight vital insights to energize your people, customers, and.. Author: Dow, Roger J. Cook, Susan P. Cook, Susan P. ISBN: 0-88730-766-3 Pages: 336 Format: Hardcover Publisher: Collins Published: August 7, 1996 Condition: Price: USD $1.99  From the Publisher:  Dow and Cook show how ordinary people can achieve stunning results and create long-term vitality. Five years ago, Roger Dow, vice-president and general sales manager of Marriott Hotels, and Susan Cook, president of the consulting firm Think Customer, founded "The Service/Quality Leadership Forum 2000," as a bi-annual learning laboratory for senior executives. Leaders from fifty of the nation's most innovative companies, including Xerox, Motorola, Charles Schwab & Co., and Mary Kay Companies, come together to share successes and explore new ways of doing business. In Turned On: Eight Vital Insights to Energize Your People, Customers, and Profits, Dow and Cook go behind the scenes to create the ultimate guide to long-term vitality. Businesses today are alarmingly out of balance - too many organizations focus only on short-term financial results. Downsizing and uncertainty are leading to employee apathy, fear, and indifference to customers which sabotages any chance of enduring success. The organizations in Turned On are also relentless on the bottom line, but balance that intensity with an equal obsession for inspired people and enthusiastic customers. Consequently, they radiate passion, energy, and an aura of perpetual success. Dow and Cook take an in-depth look at this flourishing new breed. They analyze prominent companies such as Intel, Levi Strauss & Co., The Ritz-Carlton and USAA. They introduce rising stars like Rural/Metro, a private ambulance and fire protection company that is cutting fire-loss by 50% at half the cost of its public sector counterparts. Seven of the book's featured organizations made Fortune magazine's 1996 list of America's Most Admired Companies. Three are Malcolm-Baldridge National Quality Award winners. In the last five years, the stock price for each of the publicly traded companies in Turned On increased 215% while the Standard and Poor's index increased only 17%. During that time, their total revenue increased 300%, and their profits have gone up a whopping 600%. From Booklist:  Dow and Cook feature jargonless prose (for the most part) and practical, hands-on philosophy. Their eight principles range from building a strong foundation to leading with care. All their points are backed by experience: practices found at Ritz Carlton and Marriott hotels, Mary Kay Cosmetics, Intel, and Schwab, among others, are offered as proof of the authors' concepts. Barbara Jacobs How to Run a Successful Meeting in Half the Time Author: Frank, Milo O. ISBN: 0-671-64470-X Pages: 158 Format: Hardcover Publisher: Simon & Schuster Published: June 1989 Condition: Price: USD $1.99  From the Publisher: This book tackles Americas biggest office headache - meetings. It gives you dozens of time-slashing, result-producing strategies that cover every aspect of business meetings & have been office-tested by some of Americas top managers & executives. Tells you how to: avoid unnecessary meetings by offering alternative solutions; focus a meetings objectives by defining your own goals; avoid time-consuming explanations by putting the details in a handout; get the decision makers on your side before the meeting; put an end to rambling debates by calling for the vote; & make sure people bring well-thought-out ideas to follow-up meetings. Starting & Operating a Business in Colorado A Step-By-Step Guide Author: Jenkins, Michael D. / Ringel, Joan D. / Romberg, Greg ISBN: 1-55571-211-8 Pages: 306 Format: Paperback Publisher: Oasis Pr Published: March 1994 Condition: Price: USD $1.99  The Home Office and Small Business Answer Book Author: Attard, Janet ISBN: 0-8050-2078-0 Pages: 557 Format: Hardcover Publisher: Henry Holt & Co Published: July 1993 Condition: Price: USD $2.99 From the Publisher: Solutions to the most frequently asked questions about starting and running home offices and small businesses. Attard provides detailed information on raising money, finding customers, pricing services, getting paid, managing your time, creating business opportunities, and more. From The Critics BookList:  Attard runs the Home Office/Small Business Round Table on General Electric's GEnie online information service and hosts the Microsoft Small Business Center on America Online. She has compiled a wide range of questions she has encountered in advising persons regarding starting and running small businesses and setting up home offices. Her answers are particularly helpful, often referring the "inquirer" to appropriate books, periodicals, and service and government agencies. Given her current positions, she also emphasizes electronic and online resources, acknowledging that in compiling this book she depended heavily upon electronic mail and database services--which allowed her to "save a tremendous amount of time on research and do research at hours libraries are normally closed." Booknews Subtitled, Solutions to the Most Frequently Asked Questions About Starting and Running Home Offices and Small Businesses. Provides information in a question-and-answer format, written in a personal first-person voice. Among the general topics: deciding on a business, legalities, planning, getting customers, pricing, managing, insurance. A sampling of more specific topics: choosing between an 800 number or a 900 number, when to file a patent or apply for a copyright, tax benefits, charge cards. Appendices include resources, state tax department addresses and phone numbers, 250 business ideas, retention schedule for business records, and a glossary. Swim With the Sharks Without Being Eaten Alive Outsell, Outmanage, Outmotivate, And Outnegotiate Your Competition Author: MacKay, Harvey Blanchard, Kenneth ISBN: 0-688-07473-1 Pages: 273 Format: Paperback Publisher: