Search this site    Grow Your Business With Desktop Marketing Author: Morgenstern, Steve ISBN: 0-679-76088-1 Pages: 224 Format: Paperback Publisher: Random House Information Group Published: April 9, 1996 Condition: Price: USD $1.99 Synopsis Written for business people--not computer enthusiasts--this hands-on resource shows how to generate new business and is loaded with quick tips, illustrative charts, checklists, how-to boxes, worksheets, sample marketing tools, and solutions to common business problems. How to Produce Creative Advertising Proven Techniques & Computer Applications Author: Keding, Ann / Bivins, Thomas H. ISBN: 0-8442-3481-8 Pages: 192 Format: Hardcover Publisher: Natl Textbook Co Trade Published: April 1991 Condition: Price: USD $2.49 Includes bibliographical references and index. Wave 4 Network Marketing in the 21st Century Author: Poe, Richard / DeGarmo, Scott ISBN: 0-7615-1752-9 Pages: 336 Format: Paperback Publisher: Three Rivers Press Published: September 15, 1999 Condition: Price: USD $1.99  Ride the Wave into the 21st Century! Build Your Own Network Sales Business Author: Kishel, Gregory F. / Kishel, Patricia ISBN: 0-471-53691-1 Pages: 224 Format: Paperback Publisher: John Wiley & Sons Published: December 27, 1991 Condition: Price: USD $1.99  Book Description The Wall Street Journal predicts that between 50-60% of all goods and services in the U.S. will be sold through network or multi-level marketing methods in this decade. Shows entrepreneurs how to start up and run their own successful, self-replicating network. Covers everything from picking the right product or service, managing your time, to tax and legal considerations. How to Advertise A Professional Guide for the Advertiser What Works, What Doesn't and Why. Author: Roman, Kenneth / Maas, Jane / Ogilvy, David (Foreword) ISBN: 0-312-39585-X Pages: 1 Format: Paperback Publisher: St. Martin's Press Published: April 1977 Condition: Price: USD $1.99 From the Publisher: The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories. A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practical guide to what works in advertising, what doesn't--and why. The first section covers what to say and where to say it, including updated chapters on brands and strategies, research, campaigns, media strategies and tactics, and target marketing. The second deals with getting the message out--in TV, magazines, newspapers, radio, outdoor, direct marketing, brochures, websites, sales pieces, promotion, and publicity. There are guidelines for legal, regulatory, and public responsibility issues, plus a chapter on how to work with an agency, a glossary of more than 300 industry terms and definitions, and an appreciation of David Ogilvy and the purpose of advertising. More than an advertising guide, How to Advertise shows how to build brands and businesses. The A.M. Recruiter How Breakfast Clubs Can Build Your Network Marketing Business Author: Tucker, Craig, Schreiter, Tom "Big Al" ISBN: 1-892366-07-X Pages: 128 Format: Paperback Publisher: KAAS Publishing Published: 1996 Condition: Price: USD $1.99 Rapid Result Referrals Author: Sheppard, Roy ISBN: 1-901534-04-9 Pages: 160 Format: Paperback Publisher: Centre Publishing Published: June 11, 2001 Condition: Price: USD $1.99  The Refreshingly Direct No-Tech Way to Grow your Business and Increase Sales Written for busy people who need practical knowledge and ideas for their business but don't have the time to wade through hundreds of pages to find it. Packed with ready to implement bullet pointed ideas - there are over 125 ideas in the first 2 chapters alone. Most business people can't or won't ask for referrals. They feel uncomfortable about asking. You'll learn how and feel good about it too. When to ask, How to ask, What to ask Gain new business without having to cold call Reach the right people and prospects Secure repeat and new business from existing customers Realise the full life-time value of your best customers Stimulate a word of mouth campaign that gets prospects calling you rather than your competitors Understand and therefore avoid the key factors which inhibit your referral gathering capabilities This Knowledge Nugget Guide is designed for busy people who need practical knowledge and ideas for their business but don't have time to wade through hundreds of pages to find it. Its bullet point format and no waffle style takes you right to the nitty-gritty and vital information you need, as you need it. It doesn't read like a textbook. With over 125 referral generating ideas packed into the first two chapters alone, this fast-paced read gives you ideas that can be immediately tried and tested. Anybody who wants to grow their business should read this book. It provides the nutrients needed for growth. Roy Sheppard has given me business advice which works. All I can say is read it and do it. Chris Moon, MBE International Speaker, mine clearance campaigner and author of "One Step Beyond" I highly recommend Rapid Result Referrals to any business with serious growth aspirations. Sell & Resell Your Magazine Articles Author: Burgett, Gordon ISBN: 0-89879-799-3 Pages: 232 Format: Hardcover Publisher: Writers Digest Books Published: August 1997 Condition: Price: USD $1.99  From Our Editors: You've written a great article. You've even targeted the perfect market for it, and a sale looks promising. Don't stop there! Learn how to turn a single article into multiple sales by reading Sell and Resell Your Magazine Articles. Learn about the rights you have for sale and how to take advantage of them. Make the most of reprints and rewrites to increase your writing income. Soft Selling in a Hard World Author: Vass, Jerry ISBN: 1-56138-298-1 Pages: 199 Format: Hardcover Publisher: Running Pr Published: October 1993 Condition: Price: USD $1.99  Plain Talk on the Art of Persuasion How to Find New Customers & Increase Sales Author: American Business Information, Inc. ISBN: 1-56105-808-4 Pages: 48 Format: Hardcover Publisher: American Business Directories Published: February 1997 Condition: Price: USD $2.49 A common sense approach for sales and profit growth. by AMERICAN BUSINESS INFORMATION Big Marketing Ideas for Small Service Businesses How to Successfully Advertise, Publicize, & Maximize Your Business or Professional Practice Author: Ross, Marilyn Heimberg Ross, Tom ISBN: 1-55623-224-1 Pages: 255 Format: Hardcover Publisher: McGraw-Hill Professional Publishing Published: December 1989 Condition: Price: USD $1.99  The Force Author: Dorsey, David ISBN: 0-679-41030-9 Pages: 315 Format: Hardcover Publisher: Random House Published: April 26, 1994 Condition: Price: USD $1.99  From Publishers Weekly: Written with manic energy and uncanny insight into the guerrilla warfare of salesmanship, this day-by-day, almost novelistic chronicle tracks one Xerox sales team in Cleveland in its efforts to surpass its yearly quota selling photocopier machines. Dorsey, who spent seven years as business editor and reporter covering Xerox for the Rochester, N.Y., Democrat & Chronicle , gets it all down--the cat-and-mouse sales tactics, the relentless pressure, personal crises, family lives stretched to the breaking point. His taut narrative centers on sales manager Fred Thomas, whose disarming amiability conceals an obsession with making the sale and proving himself, and his wife Kathy, a homemaker avidly seeking more meaning in her life. Poor at communicating emotion, Fred fears Kathy's growing independence and her career interests. Based on the year Dorsey spent living with Xerox salespeople, this unusually candid probe reveals more about corporate life as a daily struggle for survival than a stack of how-to business manuals. First serial to Esquire; Fortune Book Club alternate; author tour. Copyright 1994 Reed Business Information, Inc. From Library Journal The result of a year that Dorsey spent living with and talking to members of a Xerox sales team in Cleveland, Ohio, this work reads like "A Year in the Life of a Salesman." Dorsey wanted to show how a "top salesman-along with his team-attains certain goals over the course of a typical sales year, and what impact this effort has on the personal lives of the people involved." Fred Thomas, head of a major accounts team at Xerox, is the central figure in the book. Thomas tirelessly pursues the team's annual sales mark, and he grapples with issues such as how to advance his career without leaving sales and how to achieve a better balance between office and home life. Readers looking for a formula book on successful salesmanship will be disappointed; the book's strength lies in Dorsey's candid portrayal of the sales world. Recommended for public libraries. --Mark McCullough, Ohio Northern Univ., Lib., Ada Copyright 1994 Reed Business Information, Inc. Integrity Selling Author: Willingham, Ron ISBN: 0-385-23909-2 Pages: 176 Format: Hardcover Publisher: Doubleday Published: April 1, 1987 Condition: Price: USD $1.99  Book Description: "A masterful blend of practical philosophy tied to effective techniques. Must reading for all ambitious salespeople." -- Zig Ziglar, author of Top Performance From the Trade Paperback edition. From the Inside Flap: "A masterful blend of practical philosophy tied to effective techniques. Must reading for all ambitious salespeople." Dynamic Professional Selling Author: Schwartz, A. L. ISBN: 0-452-26423-5 Pages: 18 Format: Paperback Publisher: Plume Published: June 30, 1990 Condition: Price: USD $1.99  "A Plume book." Reprint. Originally published: New York : Nichols, 1989. Creating Customers An Action Plan for Maximizing Sales, Promotion & Publicity for the Small Businesss Author: Bangs, David H. ISBN: 0-936894-27-X Pages: 167 Format: Paperback Publisher: Upstart Publishing Co. Published: April 1992 Condition: Price: USD $1.99 Includes bibliographical references (p. 163-164) and index. BUY4LESSBOOKSBUY4LESSBOOKSBUY4LESSBOOKSBUY4LESSBOOKSBUY4LESSBOOKSBUY4LESSBOOKSBUY4LESSBOOKSBUY4LESSBOOKSBUY4LESSBOOKS Buy4LessBooks Free Classified Ads